To drive the business growth from product and marketing perspective and enhance brand and product awareness and customer engagement by developing and executing global and regional marketing campaigns.
- Develop marketing plan for SP, CS and CC portfolio, execute marketing plan and promotion programs to maximize sales and awareness.
- Work with sales team and distributors to monitor & analyze competitive information and customer data to facilitate effective program development and marketing campaigns, to drive higher revenue.
- Work with cross functional teams and drive market research project, analysis of competition, product positioning/marketing, product supply forecasting etc.
- Work closely with global, regional product manager and marketing managers, to consolidate and summarize the global program, convert and execute it locally
- Select the conferences/exhibitions for MBCN and work closely with Corp Marcom team on international events
- Maintain and keep updating the product pricing
- Planning and implementing promotional campaigns via effective media, online, social media, such as WeChat.